All about the Corporate identity fame….

Corporates and industries bloom like mushroom buds in the world in minutes. But only few, roof the world through their unique identity. All the giants who have placed a firm foot in the world are recognized through some form of logos or symbols only. This unique form of familiarity is referred to as corporate identity. Collaboration  of specific color schemes, designs, words and designs that a firm uses to form a unique visual treat to competitive amongst its competitors is referred as CorporateIdentity. Corporate identity merges strategy, culture and communications to present a memorable personality to prospects and customers and distinguish among others. Corporate identity has become so vital since, as the concern booms and multiplies in its growth, it is of importance to represent and shine in an exclusive way.  The task of existence is getting tougher day by day in the ever rising sea of competition. Many people believe a brand only consists of a few elements like some colors, fonts, a logo, a slogan and maybe some music added to it. In reality, it is much more complicated than that. A brand is just not a ‘corporate identity’. The fundamental idea and core concept behind having a ‘is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole.

Amongst the identities for a concern, Logo design plays an imperative role. Many concerns are still remembered though they have lost their glory is due to their logo design. In fact most people literally go for a brand based on logo design only. A logo does not sell the company directly nor rarely does it describe a business and a logo is not designed overnight. A set of pre planned protocol is followed and the final output is established with lots of care. A profound logo should be simple, elegant, attractive, memorable and meaningful. A logo design is usually brought to life by a set of experts who work specifically and dedicatedly for the concern. They design logos which talk for ages though the concern hits loops and bounds. Logo designs are formed using certain tools which are developed particularly for the purpose. Now here comes graphic design into picture.

Graphic design is the versatile creative process which involves designing of the entire corporate identity. Experts named graphic designers are hired for this purpose and they use a combination of typography, visual arts and page layout techniques to produce the final result. Graphic designers plan, design and manage production of printed materials, packaging, advertising and corporate logos. Industrial design, in contrast, involves applying artistic design to improve the product itself, in terms of aesthetics, usability and marketability. In the fast running world most graphic designs are outsourced to save revenue and get ease of work. It also helps the company to emphasis on essential proficiencies, leaving the non essential to the outsources and thereby saving time.

Putting things together, a successful corporate reaches its pinnacle through the roots of corporate identity only!

Need and Benefit of Graphic Design Outsourcing

People always look up for things which come the easy way. As the work bound is always extending and exaggerating, most of the concerns, look up for some source, to share their work at reasonable rates, by name, outsourcing. As of the current scenario, graphic design outsourcing has great value in the market. Many concerns outsource their graphic design projects to save huge sum of revenue, manpower and time.

Graphic design outsourcing has captured good prominence and prospective market due to the competition that prevails in the zone, and also, it is more cost reducing when compared to hiring a separate designer and paying in terms of monthly bases. Moreover, it is an essential aspect of marketing and advertising since visual designs play a major role in branding. The choice of more versatility and wide range of space for picking the right stone has also extended the scope.

But good graphic design requires not technical skill like graphic manipulation know how but also requires a great deal of designing knowledge, aesthetic views blended with experiences. Sometimes critical issues may need to dealt with which only can be done by the people have previous experiences on that topic. Graphic Design outsourcing provides a scope to choose from a huge pool of professionals around the world.

Graphicdesign outsourcing also helps the managers to spend their time elsewhere as little monitoring enables them to get the job done from outsourcing.

Arguments can be seen against graphic design outsourcing. Some of the reasons shown are, it is critical to handle the job, long term relationship is not possible due to the absent of fact-to-face communication, freelancers are not available in time etc. etc. But all the professional graphic design companies are striving to provide better services as competition is intense. Every company is trying to improve their portfolio by providing best services.

Now-a-days the outsourcing industry has become as big as 300+ billion dollar industry. There developed few intermediary companies where both contractors and workers get together. These companies safeguard interest of both the parties with a percentage as of commission on the work done. As all sort of workers crowd there it might sometimes difficult to find the actual designers.

In our fast-paced world, trends keep changing continuously, so does a consumer’s preference. Graphic design outsourcing will survive, still there exists adaptability and enormous out of the box ideas, to interpret creatively and successfully, and satisfy the client’s marketing strategies as per the target.

Sovereignty from the world of Still Photography

We have always been fascinated to try and experiment with our old memories. To try and alter these memories and crave new developments into them, has always been a situation that grabbed our attention. By memories, we often refer to the images that have been carved on to either our memories or on a piece of paper. The dawn of technology also brought in the concept of digital images into concept. This acted as a boon in disguise, as all our cravings of altering our past by giving them a different look, could easily be done. The concept of photo editing was materialized after software like MS-Paint, Adobe Photoshop, Corel Draw and other such software came into being. It gave us the options like compressing or decompressing an image, cropping of the images, change in orientation, adding or removing extra objects, change of color themes, or adding special effects are a few basic incorporations amongst many other such facilities. Different types of image manipulation techniques helped us in carving out the cravings that lay hidden deep within our hearts.

The art of photo editing has also been marketed in today’s world so as to popularize the concept. Different software, like the Office Suite and MS Paint provided the basic operation for the purpose, like cropping, compressing, changing color themes and such facilities, though the advanced functionalities for image manipulation could only be availed in software meant especially for this purpose, like Adobe Photoshop, PhotoPosPro, PhotoScape, Corel Photopaint amongst many other different software.

The term photo editing, earlier, used to ring a bell that only meant a change in contrast of the image or for balancing of colors. It was the upsurge of technology that helped realize us human beings that even our hallucinations could be brought to veracity. Our imaginations, like having a particular wedding photograph of a newly married couple clicked in a church in USA, be presented as having been taken in front of great monumental sculptures for example Eiffel Tower or the Leaning Tower of Pisa, have now been realized. These image manipulations could be easily done by performing the clipping path outsource technique provided in the advanced software, like Adobe Photoshop. The clipping path outsource technique is utilized to cut a particular image and move it into another desired location. While performing these techniques, it is required that the operator keep a track of the shadows as they tend to give out that the image is fake one.

Photoshop masking is another technique that provides us with the freedom of image manipulation. This technique helps us in adding effects like a colored portion of the image in the center with monochrome backdrop, or addition or removal of extra objects, merging two or more different images together and many other such operations.

The concept of photo editing has opened us multiple diverse image manipulation techniques that have brought in a sense of warmth into our still lives by helping us bring out our imaginations to the forefront and setting them free.

Corporate Graphics – A Call for Brand Awareness

Creating designs to identify a brand creates an image in everybody’s mind.  Graphic design corporate identity is evident in the brand positioning like the logo design, brand packaging, search engine optimization and website activation.  An effective logo design will give your business a definite edge over the competition and drive people to try out the product, service or speech about your company.  High quality Graphic corporate identity is implemented in the overall imaging of the logo design for the brand position of your product.  Any form of logo design be it government implements, celebrity branding, building and positioning can be depicted in the graphic design. 

To take this one step further using high level graphic imagery takes the logo design of various products to another level altogether.  Low cost service providers who outsource their projects to developing nations make way for a limited service package to the end user. While this is upswing with the method of outsourcing the world over, one cannot beat the odds when it comes to a quality product, price efficient and service delivery on time anytime. 

Many a time old photographs or logo designs need a retouch and by using the up to date graphic design and graphic corporate identity imagery makes way for a new look to the old design.  Plain old Jane becomes the princess with the new innovative design, and graphic theme. 

Taking this to another millennium would entail an upgrade in the features of the graphic design corporate identity platform.  And this is what is in the pipeline all the time, every second. 

A seasoned technical wiz somewhere around the planet ensures that there is new software that can be implemented to upgrade old images and symbols.  By incorporating new technology in the graphic design corporate identity, one is viewed as keeping up with the modern spiel, technically speaking!  If this is too much of a tongue twister – in sum realizing that old is not gold but platinum with the upgraded logo design.

   

The various modes of graphic design corporate identity  lies in the business card that gets flashed around or the letter head with the logo design and / or the envelope, brochures, flyers, and the like.  Implementing impressive themes for the logo design in the corporate identity design puts the company or individual player on the social map.  What a novel way to earn a place and ranking among the big fish.  When you meet a professional from the same industry or another, the first step is to showcase your visiting card. 

The person across glances at it in the beginning; but if the artwork and the entire card spells class a second look is in order.  Go with top of the line paper and impeccable graphic corporate identitydesign and a second look is not where it stops.  A meeting and probably a deal in the pipeline!  It is all in the graphic design really!

Color correction – A useful method of getting photos colored

As we all know photos and images are very precious as they capture some of the sweetest moments of everybody’s life.  Despite of proper care and maintenance, the old photos gets faded and sometimes turn out into brown or yellow color. In this case the photos need to be made right by making necessary changes. The old photos  can be scanned with the help of advanced scanners. After this, the photos will be given proper color and looks with the help of professionals. Moreover, color correction of individual components can also be achieved by retouching some of the components around the main object.

With the technique of color correction the old and faded photos can be turned into new and colored ones. In this process, the color of the whole image or a part of the image is enhanced by adding extra colors. To apply this technique, photographers use other advanced techniques like – multiple clipping paths, image retouching etc. There are a number of techniques, tools and software that play an important role while doing color correction.

Color correction applies not only for old photos, but also for new colored photographs. Recently clicked pictures also may lack few important factors like – brightness, contrast and color. Many companies offer this color grading service that enhances the visual appearance of the photos.

Today, with the growth in technology, many advanced cameras came into existence. These cameras are equipped with a number of advanced features. The cameras get automatically adjusted to the climatic conditions and sometimes the pictures may become darker or brighter than they should be. At these times, one can go for color correction option, where the photos can be made right by applying simple techniques.

There are many photo editing companies across the globe who give important to the clients needs and provide various color grading services.Keeping the clients needs in mind they use digital techniques  like - multiple clipping paths, drop shadow, image masking, resizing, mirror imaging etc. to provide color grading services. These companies hire talented professionals and graphic designers who are very skilled and have expertise in using advanced tools.

The above said techniques modify and correct the image, but more perfection of the image is achieved with color correction.This task is as easy as brightening and darkening the images. Professionals with good experience can easily do this job of color mixing and balancing the image. One must also have a creative mind to do this task. The steps involved in color correction are quite easy in iPhoto which is one of the advanced feature available in today’s cameras.

1.      Select the photo from the album.

2.      Open the adjustment panel by selecting the ‘Adjust’ option. This panel has a few components like – color, brightness, contrast, image sharpness etc.

3.      One can adjust the above said components accordingly. One can even enhance the sharpness of the image with the iPhoto feature.

Some tips to remember while designing a Logo

A Logo is the Brand identity of a company. It works like a face of your business. It must be unique and different in shape, colors, and design from rests. While designing a Logo, keep in mind that- it must be recognizable, appealing, inspiring, and informative.

For starting a Logo Design, Do a good research. Ask queries to your clients. Some common questions for a good research of Logo design is as-

·         What is your Product or business?

·         Who are target audience?

·         Where the Logo is to be used.  (Website, Business card, T-shirts, Brochure etc)

·         Business Location, Type

·         What is your Budget?

·         New project or rebranding?

·         What is your business massage?

·         Any Design preference?

·         Any Color preference?

Check the link for an idea about professional Logo design questionnaire- http://justcreativedesign.com/hire-me/

Always sketch first. When you are satisfied with the design, go for software and tools.  A Best Logo Design looks good everywhere and in any format and any size. No matter it is printed, or web format, Color or Black and white. Also remember, Logo must look cool on any background. It is best practice to make the Logo in Vector Format, so that it looks perfect at any size.

Unique and Creative Logo Design is must. It’s not right to make people confused with same type of Logo designs. A Unique, identical Design is also memorable. It’s good to be inspired with Creative designs, but do not copy! 

Be careful with typography. Select the Font style, color and size wisely. Have a balance in size and color between typography and Symbol or Design. Use proper spacing.

Every Logo Design doesn’t’ need to include some symbol or illustrations every time, Text Logo also look cool. Too much design element to show your creativity will make the Logo unprofessional.

Clippingimages.com- World class Graphic Design Industry now upgraded!!

Clippingimages.com- Has been providing World class graphic design services like - Clipping path, Image Masking, photo retouch, Illustration. Now they are more improved. Also providing Creative and Advance Graphic Productions like-

• Flash Banner/Header Design
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