Corporates and industries bloom like mushroom buds in the
world in minutes. But only few, roof the world through their unique identity.
All the giants who have placed a firm foot in the world are recognized through
some form of logos or symbols only. This unique form of familiarity is referred
to as corporate identity. Collaboration
of specific color schemes, designs,
words and designs that a firm uses to form a unique visual treat to competitive
amongst its competitors is referred as CorporateIdentity. Corporate identity
merges strategy, culture and communications to present a memorable personality
to prospects and customers and distinguish among others. Corporate identity has become so vital since, as the concern booms
and multiplies in its growth, it is of importance to represent and shine in an
exclusive way. The task of existence is getting tougher
day by day in the ever rising sea of competition. Many people believe a brand only consists of a few
elements like some colors, fonts, a logo, a slogan and maybe some music
added to it. In reality, it is much more complicated than that. A brand is just
not a ‘corporate identity’. The
fundamental idea and core concept behind having a ‘is that everything a company
does, everything it owns and everything it produces should reflect the values
and aims of the business as a whole.
Amongst the identities for a concern, Logo design plays an imperative role.
Many concerns are still remembered though they have lost their glory is due to
their logo design. In fact most people literally go for a brand based on logo design only. A logo does not sell the company directly nor rarely
does it describe a business and a logo is not designed overnight. A set
of pre planned protocol is followed and the final output is established with
lots of care. A profound logo should be simple, elegant, attractive, memorable
and meaningful. A logo design is usually
brought to life by a set of experts who work specifically and dedicatedly for
the concern. They design logos which talk for ages though the concern hits
loops and bounds. Logo designs are
formed using certain tools which are developed particularly for the purpose. Now
here comes graphic design into
picture.
Graphic design is the
versatile creative process which involves designing of the entire corporate identity. Experts named
graphic designers are hired for this purpose and they
use a combination of typography, visual arts and page layout techniques
to produce the final result. Graphic designers plan, design and manage production of
printed materials, packaging, advertising and corporate logos. Industrial
design, in contrast, involves applying artistic design to improve the product
itself, in terms of aesthetics, usability and marketability. In the fast running world most graphic designs are outsourced to save revenue and get ease of work. It also helps the company to emphasis on
essential proficiencies, leaving the non essential to the outsources and
thereby saving time.
Putting things together, a successful
corporate reaches its pinnacle through the roots of corporate identity only!
